高职电子商务专业校企合作实践教学模式探讨

为深化校企合作，充分利用企业的相关资源，根据电子商务自身特点，探索高职电子商务专业校企合作实践教学模式。通过引入第三方媒介企业，搭建实战教学平台，提供实战教学技术支持与企业专业培训，将生产企业与校方联系在一起，三者共同构建全新的产教融合人才培养机制，实现资源共享、优势互补、互利共赢，培养更加适应社会需求的电商人才。

The discussion on the practical teaching model of college-enterprise cooperation in e-commerce of higher vocational college

Based on the characteristics of electronic commerce, a new model of Practical Education is discussed in order to deepen college-enterprise cooperation and make the best of the enterprises’ resources. The model considers that a third media party will link colleges and enterprises together through building a practical rehearsal teaching platform and providing technical support for the platform and specialized training in enterprises for the students and teachers. The three parties will build a new production and education integration model so as to achieve resources sharing, complementary advantages, mutual benefit and "win-win-win" situation. More capable persons in E-commerce who meet the needs of the community will be trained.