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牛仔裤名镇发展困局
引用本文:蒋明倬.牛仔裤名镇发展困局[J].中国市场,2011(8):26-27.
作者姓名:蒋明倬
摘    要:<正>原材料上涨、资金乏力、不断上涨的人力成本、缺乏品牌知名度、环境污染……这一切都让这个专业镇步履蹒跚。阿发和小高半蹲在地上,旁边还蹲着一个新来的打版师和拿样品的人,面前的地上摆了8个皮质的标牌,所有人都在等着阿发的意见。

关 键 词:发展困局  牛仔裤  品牌知名度  人力成本  环境污染  原材料  专业镇  资金

Xintang Staggers in Jeans Manufacturing
Abstract:As a town well-known for jeans manufacturing,Xintang boasts of impressive production scale.Over 3000 jeans manufacturers and related companies are stationed here,with over 1000 registered jeans brands and over 100,000 immigrant workers engaged in the jeans business.Some call it the City of Fashion.However,a visit to Xintang will find that it is far from the fact and that Xintang is faced with dif fic ulties in jeans manufacturing.It is staggering with problems such as rising cost of raw materials and human ...
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