解密环境媒体的创意法则

在广告媒介策划中，环境媒体创意的价值越来越凸显。环境媒体创意是一种将媒介的物理属性融进广告创意的思维形式，它具有传统媒介策划无法达到的广告效果。那么，环境媒体创意有无规律可循？笔者研究发现，要保证环境媒体创意的质量，找到合适的接触环境是关键，促成广告与环境的联动以吸引受众体验是前提，用创新思维突破环境限制是保障。

The Disclosure of the Principle for Creation of Ambient Media

In the modern advertising media planning, creation of ambient media have become more and more important.The creation of ambient media is characterized by a form of thinking media background involved,which can get good communication effect that old media planning can not do.So, is there any principle of creation of ambient media to abide by？ I found out that the key is to select the appropriate media,the prerequisite conditions is to absorb the mass through ambient media and the great idea can guarantee breaking through the media limitation, which is the feature of good creation of ambient media.