我国零售商与供应商关系质量评价体系构建

零供关系质量的认知性维度由关系利益、关系投资、动态能力和道德形象构成;情感性维度由满意、信任、承诺构成;行为性维度由合作强度、合作频度、合作持久性、合作适应性、合作公平性构成。零供双方合作领域的范围与双方关系的优劣并无直接关系,在评价零供关系质量时,合作领域的改变不能作为解释双方关系质量发生变化的依据。

The Construction of China's Retail-Supply Relationship Quality Evaluation System

The cognition of retail-supply relationship can be identified as relationship benefit,relationship investment,dynamic ability,and moral image.The sense of retail-supply relationship can be explained by satisfaction,trust,and commitment.The behaviors of the relationship can be explained by cooperation strength,cooperation frequency,cooperation duration,cooperation facilitation,and cooperation symmetry.There is no direct relationship between the scope of retail-supply cooperation and if this relation is good or bad.While evaluating retail-supply relationship,changes in the scope of cooperation can not be taken as the basis for the explanation of changes in the quality of this relationship.