我国城镇居民消费行为研究分析

城镇居民消费是我国消费经济理论研究的重点,也是我国启动内需的中坚力量,但目前缺乏对城镇居民消费行为研究的系统梳理和归纳。文章在对相关文献进行重新整理和深入分析的基础上发现,现有研究主要基于宏观、微观两大视角对城镇居民消费行为进行分析,由于研究前提、研究方法、研究变量、要素选择的不同,研究结论并未达成一致。现有研究的不足之处,一是大量研究都在借鉴和套用西方消费理论,缺乏专门针对我国城镇居民行为的理论框架;二是有限理性下城镇居民的非理性、主观性或其他新的行为特征有待后续研究继续探索和发掘,应放宽现有研究经典假设,构建城镇居民消费综合模型,进一步拓展现有研究的深度和广度。

The Analysis of Urban and Township Residents' Consuming Behavior in China: a Literature Review

Although urban and township residents’ consumption is the focus of China’s research on consumption economic theory and it is of great significance to boosting domestic demand,less literature review has been made in this field.Base on this fact,a systematic analysis of existing literature from both microscopic and macroscopic perspective has been made and the controversies in the field of urban and township residents’ consuming behavior have been explained.It shows that because of the differences in research precondition,method and the selection of variables and elements,the conclusions of the researches are not the same.The first deficiency of existing research is that most of the theories are based on learning from and applying mechanically western consumption theories and there is the lack of specific theoretical frame suitable to the behavior of China’s urban and township residents;the second is that the irrational,subjective and other features of urban and township residents should be explored in the future,the classic hypothesis should be relaxed,a comprehensive model of urban and township residents’ consumption should be built and the depth and width of existing research should be expanded.