企业商业模式转型模型构建

商业模式自身的周期性及传统产业链的不断细分、拆解、重构、融合甚至与其他行业的交织、渗透,使商业模式转型成为必然。在商业模式转型中,收入模式是核心,价值链分析是基础,资产配置是支撑。收入模式有三个关键词,即主营业务、锁定客户、赢利点,主要有出租模式、分销模式、服务模式、代理模式、股权模式等,收入模式转型就是要提出新的价值主张;价值链覆盖范围包括产品型、代工型、服务型、一体化型,价值增值伴随着成本与费用的发生,问题的关键是实现每一项活动的净值最大化,并占据高利润的活动区间;核心资产主要包括金融资产、实物资产、人力资产、无形资产,不同模式四种资产比例各不相同。

On Enterprise Business Model Transformation Model

The life cycle of business model,the segmentation,disassembling,rebuilding and integration of the industrial chain and the intertexture and penetration among different industries imposes requirement on business model transformation.During the process of business model transformation,the income model is the core;value chain analysis is the basis;and asset distribution is the support.There are three Key words related to income model,namely main business,lock-in customer and point of profit;there are five models of income,such as the model of rent,distribution,service,agent and equities;the transformation of income model means that we should put forward a new value proposition.Value appreciation will be accompanied with cost and expenses;the key of this problem is to realize the maximized net value of every activity and to exploit the best resources of profit.The core asset includes such asset as financial asset,physical asset,human resources asset and intangible assets;with different models,the proportion of each asset will be different.The business model is dynamic and it should be continually updated.