| 2008年北京奥运会对旅游产业的影响及对策研究 |
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| 引用本文： | 张伟,张晓迪.2008年北京奥运会对旅游产业的影响及对策研究[J].经济与管理,2008,22(2):34-39. |
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| 作者姓名： | 张伟 张晓迪 |
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| 作者单位： | 中央财经大学,金融学院,北京,100081 |
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| 摘 要： | 奥运会作为目前世界最大的全球体育赛事，必然会对举办国的旅游业乃至经济产生重大影响。奥运会对旅游市场的兴起、提升旅游形象、吸引旅游客源和创造旅游环境有一定影响。因此，中国旅游业在迎接2008年北京奥运会时应树立“大奥运”、“大旅游”的经济观念等对策与措施。
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| 关 键 词： | 北京奥运会 旅游效应 旅游业 对策 |
| 文章编号： | 1003-3890(2008)02-0034-06 |
| 修稿时间： | 2007年12月10 |
Research on the Effect on Tourism and the Countermeasures for Beijing Olympic Game in the Year of 2008 |
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| Zhang Wei,Zhang Xiaodi.Research on the Effect on Tourism and the Countermeasures for Beijing Olympic Game in the Year of 2008[J].Economy and Management,2008,22(2):34-39. |
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| Authors: | Zhang Wei Zhang Xiaodi |
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| Institution: | (Financing School, Central University of Finance and Economics, Beijing 100081, China) |
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| Abstract: | Olympics as a kind of mega-events in the world at present will have great impact on tourism even to economy of destination.We can discuss the rise of Olympic tourist market and short-term and long-term impacts of Olympic games,then analyze its effect on improving publicity,attracting tourists and building conditions.Then we can set up the economy opitions of "great Olympic economy idea" and "big tourism" adopted by China's tourism facing the 2008 Beijing Olympic game. |
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| Keywords: | Beijing Olympic game impact on tourism tourism countermeasures |
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