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The Relevance of Place-Brand Management in Place-Marketing Strategy |
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| Authors: | Andrea Moretta Tartaglione Roberto Bruni |
| Abstract: | place-marketing, place management, place-brand, network, value generation, strategy |
| Keywords: | place-marketing place management place-brand network value generation strategy |
| 本文献已被 维普 等数据库收录！ | |