政府营销与营销政府

当前,我国正在进行政府转型,努力建设服务型政府。要建立真正的服务型政府,政府需要借鉴企业营销的运作方式,将政府服务、政策、形象等通过营销方式推广到公众中去。政府营销着重要解决五大方面的问题。政府营销要从理念转变、组织结构重建、营销战略制定等方面入手,系统化推进政府营销,从而成为真正的营销政府。

GOVERNMENT'S MARKETING AND MARKETING GOVERNMENT

At present, our government is making the transition and marking great efforts to build the serving type government.The government needs to draw lessons from the way of enterprises' marketing operation, popularize government's service, policy, image, etc. to the public by marketing.Government's marketing should solve the problems of five major respects.lt should be done from the changing of ideas, the rebuilt of institutional framework and the making of marketing strategy, we should advance government's marketing systematically, in order to accomplish the real marketing government.