基于电子商务的企业价值链分析

随着全球经济一体化的步伐的加快,企业的生存空间由原来相对较小的区域逐渐拓展到全球。随着所参与的市场规模的扩大,企业面对的来自外部的竞争日趋激烈,市场环境变化也越来越快,而企业内部为适应这一变化承受着比原来更大的压力。当前经济全球化的一个显著标志是伴随着因特网技术和电子商务的迅速发展而形成的互联网经济大潮;而在这一经济大潮中生存并发展壮大,整合自身的竞争力并进一步扩大自身的竞争优势则成为公司或企业特别是跨国企业的首要任务。本文试图运用价值链的相关理论和研究方法分析企业如何借助互联网和电子商务来保持和提高自身的竞争优势。

Electronic Business Based Analysis of Business Value Chain

With the intergradation process of the world economic makes rapid progress, the market space of the business enterprise expand the whole world gradually from the originally opposite small district. Extend along with the market for participating scale, the business enterprise faces of coming from the exterior competition gradually vigorous, market environment variety more and more quickly, the business enterprise bears larger pressure than before in order to adapt to this variety. Now the noticeable symbol of the intergradatious of the world economic is that the flow tide of internet economy is coming into being with the quick development of the intemet technique and the electronic commerce. Existing and developing in this economic big flow tide , integrating oneself and further extending its competitive advantage becomes the chief assigmnent of company or business enterprises especially the Multinational Corporation . This paper tries to use theories and methods of the value chain to analyze the business enterprise how to ask for help of the Internet and the electronic commerce to keep and increase the competitive advantage of themselves.