Quality function deployment application for improving quality of education in business schools

There is an increasing competition between universities globally to attract students. At this point, to compete, it is imperative for the universities to improve the quality of education provided for their stakeholders, including students, parents, and employers. For improving the quality of education, first of all, the universities should make efforts to understand stakeholder expectations, by analyzing their needs and wants. For this purpose, the authors incorporated the quality function deployment technique with fuzzy analytical network process. Due to the vagueness present in the evaluation of relative importance of the criteria for higher education, fuzzy set theory is integrated.