| 我国会展业的市场化发展 |
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| 引用本文： | 刘住,金辉. 我国会展业的市场化发展[J]. 桂林旅游高等专科学校学报, 2001, 12(1): 5-8 |
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| 作者姓名： | 刘住 金辉 |
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| 作者单位： | 上海旅游高等专科学校,上海,201423 |
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| 摘 要： | 分析了我国会展业的发展现状，以及必须走市场化发展之路的原因，同时探索了我国会展业应该如何走市场化发展的道路。
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| 关 键 词： | 会展业 市场化发展 策略 中国 |
| 文章编号： | 1008-6080(2001)01-0005-04 |
| 修稿时间： | 2001-01-20 |
MICE Development through Market in China |
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| LIU Zhu,JIN Hui. MICE Development through Market in China[J]. Journal of Guilin Institute of Tourism, 2001, 12(1): 5-8 |
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| Authors: | LIU Zhu JIN Hui |
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| Abstract: | This article is written for analyzing the current status of MICE development in China as well as the reasons for MICE to develop through market in our country. Meanwhile, suggestions on the ways for MICE to develop through market in China are also being explored. |
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| Keywords: | MICE Market Development Strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
