| 《孙子兵法》势篇中奇正思想在营销战略中的辩证运用 |
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| 引用本文： | 徐明,张宇飞.《孙子兵法》势篇中奇正思想在营销战略中的辩证运用[J].吉林省经济管理干部学院学报,2007,21(3):71-73. |
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| 作者姓名： | 徐明 张宇飞 |
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| 作者单位： | 长春税务学院工商系 吉林长春130117 |
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| 摘 要： | 《孙子兵法》中势篇的战略思想是其理论之精华。探讨势篇中的奇正思想,把其运用在现代的商战中,对于处在市场竞争中不同态势的企业制定现代市场营销战略具有重要的现实指导意义。
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| 关 键 词： | 孙子兵法 势 奇正 营销战略 |
| 文章编号： | 1009-0657（2007）03-0071-03 |
| 修稿时间： | 2007-04-17 |
The Appliance of Direct and Indirect Thoughts in the Chapter of Situation in "Sunzi Military Strategies" in Marketing |
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| XU Ming, ZHANG Yu-fei.The Appliance of Direct and Indirect Thoughts in the Chapter of Situation in "Sunzi Military Strategies" in Marketing[J].Journal of Jilin Province Economic Management Cadre College,2007,21(3):71-73. |
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| Authors: | XU Ming ZHANG Yu-fei |
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| Institution: | Changchun Taxation College. Ghangchun. Jilin 130117. Chino |
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| Abstract: | The chapter of situation is the center of "Sunzi Military Strategies".Studying the direct and indirect thoughts in this chapter and using them in business war are important for enterprises in different situations to make modern market-ing strategies. |
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| Keywords: | Sunzi Military Strategies Situation Direct and indirect Marketing strategy |
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