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Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model |
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| Authors: | Mark Uncles David Lee |
| Institution: | (1) School of Marketing, University of New South Wales, Sydney, 2052, Australia |
| Abstract: | |
| Keywords: | Brand choice Older consumers Juster scale Dirichlet model Brand performance measures |
| 本文献已被 SpringerLink 等数据库收录！ | |