绿色产品协同创新中契约形式对供应商创新性的影响——供应商绿色创新资源优先配置的中介及产品复杂性与技术新颖性的调节

激发供应商创新性对供应链协同创新意义重大。从契约治理视角,探讨供应商参与绿色产品协同创新中契约形式对供应商创新性的影响。来自制造业231个样本的实证研究表明：①过程控制型契约与供应商创新性之间存在倒U型关系,目标激励型契约正向影响供应商创新性;②供应商绿色创新资源优先配置在两种契约形式和供应商创新性间起中介作用;③上述中介作用分别被产品复杂性和技术新颖性调节,二者均正向调节目标激励型契约对供应商创新性的间接作用,技术新颖性负向调节过程控制型契约对供应商创新性的间接作用。

The Effects of Contractual Forms on Supplier Innovativeness in Green Product Collaborative Innovation:the Mediating Role of Allocation of Supplier's Green Innovation Resources Preferentially and the Moderating Role of Product Complexity and Technological Novelty

Motivating supplier innovativeness is of great significance to collaborative innovation of supply chain.From the perspective of contractual governance, this study discusses the effects of contractual forms on supplier innovativeness when supplier involvement into green product innovation.Based on 231 valid samples from manufactures, the empirical research indicated that:①there is an inverted U—shaped relationship between process control contract and supplier innovativeness, there is a positive relationship between target incentive contract and supplier innovativeness;②allocation of supplier green innovation resources preferentially mediates the relationship between two contractual forms and supplier innovativeness;③this study explores the moderated mediation effects of product complexity and technological novelty, both product complexity and technology novelty positively moderated the indirect effect of target incentive contract on supplier innovativeness, technology novelty negatively moderated the indirect effect of process control contract on supplier innovativeness.