我国农产品电子商务发展现状、展望与对策研究

［目的］发展农产品电子商务是促进现代农业的重要途径,对推进乡村振兴战略的高质量实施具有重要意义。［方法］文章从政策、品类、区域、流向、主体、基础设施等方面分析了农产品电子商务的特点、存在的问题以及未来的发展趋势,并提出了政策建议。［结果］农产品电子商务蓬勃发展,在品种上,表现出网络零售品种繁多,在区域上,呈现出“群雁效应”,在流向上,显现出城乡、跨境双向流动的态势,在主体上,展现出大中小电商平台共生发展的良好格局,在支撑条件上,网络环境与基础设施明显改善,在创新上,新机制、新模式、新业态不断涌现。［结论］在强有力的政策推动下,农产品电子商务将进入高质量发展的新阶段,成为精准扶贫的新抓手,帮助返乡入乡人员成为新农民,助推现代信息技术与现代农业融合发展。

RESEARCH ON THE CURRENT SITUATION, FORECAST AND COUNTERMEASURES OF AGRICULTURAL PRODUCTS E COMMERCE DEVELOPMENT IN CHINA

Developing e commerce of agricultural products is an important way to promote modern agriculture and is of great significance for promoting the high quality implementation of rural revitalization strategy. This paper analyzed the characteristics, existing problems and future development trends of agricultural products e commerce from the aspects of policy, category, region, flow direction, subject and infrastructure, and put forward policy recommendations. The research found that the e commerce of agricultural products flourished. In terms of varieties, it showed a wide variety of online retail sales. In the region, it showed a "group geese effect". In the flow, it showed the trend of two way flow between urban and rural areas and cross border. It showed a good pattern of symbiotic development of large, medium and small e commerce platforms. In terms of supporting conditions, the network environment and infrastructure had been significantly improved. In terms of innovation, new mechanisms, new models and new formats were emerging. Driven by strong policies, e commerce of agricultural products will enter a new stage of high quality development and become a new grip of precision poverty alleviation, helping returnees to become new farmers and promoting the integration of modern information technology and modern agriculture.