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北京市无人超市运营模式和发展对策研究
引用本文:陈晓琳.北京市无人超市运营模式和发展对策研究[J].西部经济管理论坛,2020,31(1):68-75.
作者姓名:陈晓琳
作者单位:中国政法大学政治与公共管理学院 北京 100088
摘    要:随着人工智能技术的不断发展,“无人零售”的概念得到越来越广泛的应用,无人超市正是具有代表性的应用,因此,有必要对无人超市运营模式进行研究。本文在对北京市无人超市进行调查的基础上,分析了北京各大主流无人超市品牌运营模式的特点及运营过程中存在的问题。基于此,结合消费者购物意愿,本文提出了解决问题的方法和对策。

关 键 词:北京  无人超市  创新  运营模式
收稿时间:2019-07-31

Operational Mode and Development Strategy of Unmanned Supermarket in Beijing
Authors:Chen Xiaolin
Institution:School of Politics and public administration, China University of Political Science and Law, Beijing 100088, China
Abstract:With the continuous development of artificial intelligence technology, the concept of "unmanned retail" has been more and more widely used, and unmanned supermarket is one of the representatives. So, it is necessary to have a study of such a mode. Based on the investigation of the unmanned supermarket in Beijing, this paper analyzes the characteristics and problems of the brand operation mode of the mainstream unmanned supermarkets in Beijing. Based on the analysis, the paper puts forward constructive suggestions and solutions for unmanned supermarkets with consumers' willingness of shopping.
Keywords:
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