图书出版企业融合发展思考——以新华文轩为例

在互联网+对图书出版业造成巨大冲击的背景下,面对传统出版模式的局限和读者阅读方式的改变,出版企业要想获得更加长远的发展,加快创新成为必然的选择。文章立足出版业大环境,以新华文轩出版传媒股份有限公司为例,对该公司的出版现状进行了归纳,剖析了存在的问题,运用融合理论探讨了图书出版企业的创新发展之路。研究表明,在科学理论的指导下,只要举措得当,积极创新,融合发展对振兴图书出版是有益的,也是可行的。

Prospects of the Integrated Development of Publishing Industry

Under the great impact of internet plus on the book publishing industry, facing the limitations of traditional publishing mode and the changes of popular reading methods, it is an inevitable choice for publishing enterprises to accelerate innovation if they want to achieve longer-term development. This paper takes Xinhua Winshare Publishing and Media Co., Ltd. as an example, based on the environment that publishing industry is facing, to summarize the current publishing status of the company, analyze the existing problems, and explore the innovation and development path of book publishing enterprises with Fusion Theory. The research shows that under the guidance of scientific theory, the integration development is beneficial and feasible to the revitalization of book publishing, as long as proper measures and active innovation are taken.