江西省高校研学旅行资源开发研究

近年来,高校研学旅行成为备受关注的新兴话题。文章在梳理国内外高校研学旅行研究与发展现状的基础上,通过对江西省高校特色和优质资源的把脉,明确了江西省高校研学旅行资源开发中应把握的科技类、文教类、艺术类、管理类、生态类等五大主题定位,提炼了属地化、品牌化、梯度化、融合化、联动化等五大开发原则,并基于属地精品开发、梯度重点开发、多元复合开发、分层联动开发四大视角提出了针对性开发策略。

On the Development of Research Travel Resources in Colleges and Universities in Jiangxi Province

In recent years, research travel in colleges and universities has become a new emerging hot topic. This paper begins by sorting out the research and development status of research travel in colleges and universities at home and abroad, and judging on characteristics and high-quality resources of colleges and universities in Jiangxi province. Then, it clarifies the five themes: science and technology, culture and education, art, management and ecology that should focus in the development of research travel resources in colleges and universities in Jiangxi province, and refines five major developments principles: localization, branding, gradation, integration and linkage. Finally, the paper puts forward some corresponding countermeasures from the four perspectives: territorial boutique development, gradient key development, multiple compound development and hierarchical linkage development.