Digital consumption and the extended self |
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Authors: | Russell Belk |
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Affiliation: | 1. Schulich School of Business, York University, Canadarbelk@schulich.yorku.ca |
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Abstract: | AbstractThere are numerous and substantial effects of the use of digital technologies on consumers. I focus here on the ways in which these technologies have brought changes to the extended self. This review builds on earlier work considering digital subjectivities. I find that the human–machine digital interface results in a series of challenging theoretical issues. In considering these issues at the broadest level I also address how the affordances of digital technologies may cause us to rethink the notion of extended self, the body and the relationship between objects and consumers in digital environments. |
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Keywords: | extended self digital technology digital consumption posthuman technology human–machine interaction object agency |
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