Communicating identity/consuming difference |
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| Authors: | Jonathan E. Schroeder |
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| Affiliation: | 1. School of Communication, Rochester Institute of Technology, Rochester, USAjesgla@rit.edu |
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| Abstract: | This article provides an editorial introduction to the special issue of Consumption Markets & Culture on “Communication Identity/Consuming Difference.” The issue brings together scholars from a variety of disciplines and approaches to share research about how identities are presented and performed in consumer culture, and why it matters. Together, the papers showcase interdisciplinary perspectives that discuss and theorize how identity is communicated, constructed, and consumed in contemporary and historical consumer culture. |
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| Keywords: | communication consumer culture difference identity selfies visual culture |
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