| 网络零售业中交易成本与顾客价值创造模式 |
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| 引用本文： | 欧阳小珍,涂伟,汪涛.网络零售业中交易成本与顾客价值创造模式[J].中南财经政法大学学报,2006(2):98-102. |
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| 作者姓名： | 欧阳小珍 涂伟 汪涛 |
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| 作者单位： | 1. 武汉大学,经济与管理学院,湖北,武汉,430072
2. 武汉科技大学,湖北,武汉,430080 |
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| 摘 要： | 交易成本和顾客价值创造之间存在着较复杂的关联,网络零售业交易成本的降低并不总意味着顾客价值的提高,网络零售业的交易成本与顾客价值相互关系模式中存在四种具体情况,交易成本不是越低越能创造顾客价值,网络零售业企业应注重对顾客交易成本的具体分析。
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| 关 键 词： | 网络零售业 交易成本 顾客价值 |
| 文章编号： | 1003-5230（2006）02-0098-05 |
| 收稿时间： | 2005-12-11 |
| 修稿时间： | 2005-12-11 |
Transaction Costs and Value-creating Modes of Customers in Network Retail |
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| OUYANG Xiao-zhen,TU Wei,WANG Tao.Transaction Costs and Value-creating Modes of Customers in Network Retail[J].Journal of Zhongnan University of Finance and Economics,2006(2):98-102. |
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| Authors: | OUYANG Xiao-zhen TU Wei WANG Tao |
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| Abstract: | There is complex relationship between transaction cost and customer value in electronic commerce retail.The decrease of transaction cost in network retail does not always mean the increase of customer value.There are altogether four kinds of situations in relationship between transaction cost and customer value in network retail.Network retail enterprises should pay closer attention to the specific analyses of customer value. |
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| Keywords: | Network Retail Transaction Cost Customer Value |
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