Successive retention of funds,loan profitability and marketing implications in banking

This paper analyzes potential effects of successive retention of funds, induced by portions of funds granted as loans being successively redeposited via a chain of market transactions in the same bank, on loan profitability. It identifies sets of market conditions and loan terms under which the magnitude of the fund retention phenomenon could be significant, derives formulae to measure its magnitude, and suggests loan marketing strategies potentially capable of exploiting successive retention of funds to improve loan profitability. The potential role of the loan-induced retention process as an additional explanatory factor in the relationship between market structure and market performance in banking is also discussed.