| 中国大学生篮球联赛赛事效益研究 |
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| 引用本文： | 邓振华.中国大学生篮球联赛赛事效益研究[J].无锡商业职业技术学院学报,2013,13(3):48-50. |
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| 作者姓名： | 邓振华 |
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| 作者单位： | 山西财贸职业技术学院,山西太原,030031 |
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| 摘 要： | 在大学生体育赛事开展得如火如荼的今天,中国大学生篮球联赛(CUBA)赛事尤其引人关注。同时,CUBA赛事的效益也逐渐被重视。文章采用文献资料法、专家访谈法、定性分析法,从CUBA赛事的赛事属性,如何提高赛事效益等方面进行分析,为教育部门及高校竞技体育赛事发展提供可参考性意见。
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| 关 键 词： | 高校 大学生 CUBA赛事 效益 |
Chinese University Student Basketball League Tournament： A Study of Its Benefit |
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| DENG Zhen-hua.Chinese University Student Basketball League Tournament： A Study of Its Benefit[J].Journal of Vocational Institute of Commercial Technology,2013,13(3):48-50. |
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| Authors: | DENG Zhen-hua |
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| Institution: | DENG Zhen-hua (Shanxi Vocational College of Finance and Trade, Taiyuan, 030031, China) |
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| Abstract: | Among the university student sports events, China university student basketball league tournament organized by China University Basketball Association （CUBA） is the most popular event gaining more and more attention. The benefit of CUBA sports events is also being paid attention to. This author, using the methods of literature review, expert interview, and qualitative analysis, makes an analysis of the benefit of CUBA sports events from the two aspects of event attribute and benefit enhancement. The author hopes that the study could be of help to the educational institutions when they make decisions, and to the development of university com-petitive sports events. |
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| Keywords: | college and university college and university students CUBA sports event benefit |
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