| 网络外部性与网上银行的定价策略 |
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| 引用本文： | 戴卓,张铭洪.网络外部性与网上银行的定价策略[J].改革与战略,2010,26(5):111-113. |
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| 作者姓名： | 戴卓 张铭洪 |
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| 作者单位： | 1. 厦门大学经济学院,福建,厦门,361005;九江学院商学院,江西,九江,332005
2. 厦门大学财政系,福建,厦门,361005 |
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| 摘 要： | 文章首先介绍了网络外部性的理论渊源，然后探讨了网络外部性的内涵和分类，其次阐述了网上银行的定价策略，再次从直接和间接网络外部性的角度，提出了两个模型，解释网上银行定价策略的原因，最后给出了结论。
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| 关 键 词： | 网络外部性 网上银行 定价策略 |
Network Externality and Internet Bank's Pricing Stategies |
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| Dai Zhuo,Zhang Minghong.Network Externality and Internet Bank's Pricing Stategies[J].Reformation & Strategy,2010,26(5):111-113. |
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| Authors: | Dai Zhuo Zhang Minghong |
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| Institution: | 1. College of Economics, Xiamen University, Xiamen, Fujian 361005; 2. College of Business, Jiujiang University, Jiujiang, Jiangxi 332005; 3. College of Finance, Xiamen University, Xiamen, Fujian 361005) |
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| Abstract: | Firstly, the theoretic origin of network extemality is introduced. Secondly, the connotation and classification of network externality is discussed. Thirdly, the pricing strategies of intemet bank are expounded. Fourthly, two models are put forward from the point of network externality and the causes of intemet bank＇s pricing strategies are explained. Finally, conclusions are proposed. |
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| Keywords: | network externality internet banking pricing strategies |
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