| 基于CAS理论的企业并购后的品牌整合 |
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| 引用本文： | 冯强,张涛. 基于CAS理论的企业并购后的品牌整合[J]. 上海市经济管理干部学院学报, 2011, 9(2): 29-33 |
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| 作者姓名： | 冯强 张涛 |
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| 作者单位： | 广东纺织职业技术学院,广东,528041 |
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| 摘 要： | 企业并购后的品牌整合是在复杂多变的环境中进行的，品牌整合系统是一个复杂适应系统．CAS理论为企业并购后的品牌整合提供了新视角和方法论的指导。
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| 关 键 词： | 复杂适应系统 企业并购 品牌整合系统 |
Study on Brand Integration after Enterprises Merger and Acquisition Based on the CAS Theory |
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| FENG Qiang,ZHANG Tao. Study on Brand Integration after Enterprises Merger and Acquisition Based on the CAS Theory[J]. Journal of Shanghai Economic Management College, 2011, 9(2): 29-33 |
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| Authors: | FENG Qiang ZHANG Tao |
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| Affiliation: | FENG Qiang,ZHANG Tao (Guangdong Textile Polytechnic,Guangdong 528041) |
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| Abstract: | The process of brand integration after enterprises merger and acquisition is promoted in a complicated and variable environment,and brand integration system is a complex adaptive system.Based on the complex adaptive system(CAS) theory,the paper studies and analyzes on the characteristics and mechanism of brand integration system after enterprise merger and acquisition,and establishes brand integration system according to the goal of brand intergration. |
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| Keywords: | complex adaptive system enterprise merger and acquisition brand integration system |
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