| 企业参与市场竞争能力综合评价分析初探 |
| |
| 引用本文： | 刘莹,刘旭强.企业参与市场竞争能力综合评价分析初探[J].价值工程,2006,25(1):80-82. |
| |
| 作者姓名： | 刘莹 刘旭强 |
| |
| 作者单位： | 山东经济学院,济南,250014 |
| |
| 摘 要： | 参与市场竞争是企业经营的重要内容。在当今市场竞争越来越激烈的情况下,如何提高企业参与市场竞争的能力,是所有企业亟须解决的问题。在竞争中取胜,是企业立足于市场并实现可持续发展的有力保障。本文就市场竞争的内容、指标体系的设置原则、指标体系中的具体指标以及竞争力综合评价方法等,进行了初步的讨论。
|
| 关 键 词： | 市场竞争 指标体系 综合评价 |
| 文章编号： | 1006-4311（2006）01-0080-03 |
A Comprehensive Appraisal of the Market Competitive Power |
| |
| Liu Ying,Liu Xuqiang.A Comprehensive Appraisal of the Market Competitive Power[J].Value Engineering,2006,25(1):80-82. |
| |
| Authors: | Liu Ying Liu Xuqiang |
| |
| Institution: | Shandong Economic University,Jinan 250014, China |
| |
| Abstract: | The elementary cell as market, it is the question that enterprises can't avoid to participate in the market competition, in a situation that current market competition is fiercer and fiercer, how to improve the ability that enterprises participate in the market competition, it is the problem that all enterprises need badly being solved . It is the strong guarantee that enterprises base on the market and realize sustainable development to prevail over competition. This text think method ,etc. carry on the preliminary discussion synthetically on content , establishment principle , concrete index and competitiveness , index of system , index of system of market competition. |
| |
| Keywords: | market competition index system comprehensive appraisal |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
