| 刍议名人效应对旅游地开发的影响、问题及思考 |
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| 引用本文： | 王辉,陈光. 刍议名人效应对旅游地开发的影响、问题及思考[J]. 商业研究, 2007, 2(1): 172-174 |
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| 作者姓名： | 王辉 陈光 |
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| 作者单位： | 1. 渤海大学,旅游学院,辽宁,锦州,121013
2. 渤海船舶职业学院,辽宁,葫芦岛,125000 |
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| 摘 要： | 唐代诗人刘禹锡《陋室铭》中有“山不在高,有仙则名;水不在深,有龙则灵”,形象而深刻地阐明了“名人效应”的原理。仅从旅游景观审美角度,不秀之山,不灵之水,本无开发价值,但与历史名人结缘,便引人瞩目。旅游地宜充分发挥“名人效应”,利用其深厚文化内涵,开展丰富的旅游活动,使旅游地的旅游业可持续发展。
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| 关 键 词： | 名人效应 文化 旅游地 |
| 文章编号： | 1001-148X(2007)01-0172-03 |
| 收稿时间： | 2006-06-01 |
| 修稿时间： | 2006-06-01 |
Celebrity Effect on Tourist Attractions |
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| WANG Hui,CHEN Guang. Celebrity Effect on Tourist Attractions[J]. Commercial Research, 2007, 2(1): 172-174 |
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| Authors: | WANG Hui CHEN Guang |
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| Affiliation: | 1. School of Tourism, Bohai University, Jinzhou 121013, China ; 2. Bohai shipping vocational college, Huludao 125000, China |
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| Abstract: | There is a saying in "On My Humble Houses" written by the poet Liu Yuxi in Tang dynasty: "Known will the hills be if fairies dwell,no matter high or low;and charmed will the waters be if dragons hidden,no matter deep or shallow".This saying vividly and illuminates the principle of "celebrity effect".It should be fully used to promote tourism products and the sustaible tourism development. |
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| Keywords: | celebrity effect culture tourist attractions |
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