An integrative research framework for the online social network service |
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Authors: | Sang M Lee Liqiang Chen |
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Institution: | (1) Department of Management, CBA 209, University of Nebraska-Lincoln, Lincoln, NE 68588-0491, USA;(2) College of Business and Technology, MH 319, Black Hills State University, Spearfish, SD 57799, USA |
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Abstract: | Drawn upon appreciative inquiry (AI) and actor-network theory (ANT), this study proposes a new qualitative research framework
for the study of the online social network (OSN) service. Integrating and applying AI and ANT will inspire OSN participants’
imagination and creation to a greater extent and thus the maximum benefits of OSN can be explored, and as a consequence OSN
itself can further be improved in the service business context. This study gives a detailed discussion on the proposed framework
in terms of its advantages and disadvantages, the suggestions for overcoming the disadvantages and the future research agenda
in the area of OSN. |
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Keywords: | |
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