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Innovative ways of raising funds and adding value: A stakeholder approach to whole business securitization
Authors:Tuulikki Haaranen  Tahir M. Nisar
Affiliation:aArcada University of Applied Sciences, Jan-Magnus Janssonin aukio 1, 00550 Helsinki, Finland;bSchool of Management, University of Southampton, Southampton SO17 1BJ, UK
Abstract:Whole business (WB) securitization is a corporate fundraising strategy that allows companies to realize the full value of their operating assets in cooperation with their stakeholders. In a WB securitization, the company raises funds by issuing securitization bonds backed by its operating assets. A characteristic feature of this funding strategy is that it allows investors to impose operating conditions which obligate the company to develop its business strategy and operations. Hence, investors can influence the branding and customer service practices, as well as the stakeholder relationships of the company. Herein, we outline how managers of the securitized assets and investors can add value by adopting a stakeholder approach to whole business securitization.
Keywords:Whole business securitization   Innovative financing   Value co-creation   Service development   Brand development
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