Institution: | 1. Indian Institute of Management—Ahmedabad, Wing 9, IIM-Old Campus, IIM, Vastrapur, Ahmedabad-380015, Gujarat, India;2. Indian Institute of Management—Ahmedabad (Department—Marketing), D34, R18, IIM-New Campus, IIM, Vastrapur, Ahmedabad-380015, Gujarat, India;1. Paris XIII University, CEPN, Sorbonne Paris Cité,, Centre Marc Bloch, Berlin, Germany;2. Paris-Est University, Institut de Recherche en Gestion (IRG), Paris, France;3. Paris Dauphine University, DRM-UMR-CNRS 7088, Paris, France;1. Department of Economics and Business.Faculty of Business and Economics, University of Almería Spain, Agrifood Campus of International Excellence ceiA3, Ctra. Sacramento, s/n, E-04120 Almería, Spain;2. Department of Management, University of Granada Spain and Marketing Group, Department of Economics and Business, Open University of Catalonia, Barcelona, Spain;3. Department of Management. Business Faculty, University of Granada Spain |