Corporate social responsibility: Stakeholders influence on MNEs’ activities |
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| Institution: | 1. Hankuk University of Foreign Studies, College of Business Administration, 270, Imun-dong, Dongdaemun-gu, Seoul, 130-791, South Korea;2. Manchester Metropolitan University Business School, All Saints Campus, Oxford Road, Manchester, M15 6BH, UK;1. Goodman School Business, Brock University, St. Catharines, ON L2S3A1, Canada;2. Carlson School of Management, University of Minnesota, Minneapolis, MN 55455, United States;1. Department of Finance and International Business, Fu Jen Catholic University, 510 Chung Cheng Road, Hsinchuang, New Taipei City 24205, Taiwan;2. MBA Program in International Management, Fu Jen Catholic University, 510 Chung Cheng Road, Hsinchuang, New Taipei City 24205, Taiwan;3. Department of Business Administration, St. John''s University/Taipei Campus, 499, Sec. 4, Tam King Road, Tamsui, New Taipei City, Taiwan;1. University of Glasgow, Adam Smith Business School, University Avenue, Glasgow G12 8QQ, UK;2. Department of Business Administration, School of Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece;3. Förbom Properties, Tikanmaankatu 76, 21210 Raisio, Finland;1. Aalto University School of Business, Department of Management Studies, Finland;2. Stockholm School of Economics, Department of Marketing and Strategy, Sweden;1. Asper School of Business, University of Manitoba, Canada;2. Telfer School of Management, University of Ottawa, Canada;1. University of the Aegean, Chios, Greece;2. Hellenic Open University, TEI of Epirus, University of the Aegean;3. TEI of Epirus, Hellenic Open University;4. Region of Epirus |
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| Abstract: | This research attempts to examine how specific stakeholder groups influence multinational enterprise (MNE) corporate social responsibility (CSR) practices in South Korea. Generally speaking, the results show that both primary (e.g., consumers, ‘internal managers and employees’ and business collaborators) and secondary stakeholders (e.g., governments, media, local community and NGOs) positively influence MNEs’ CSR. Contrary to previous research, this work also demonstrates that business collaborators have a negative and significant effect on MNEs’ CSR. Based on the findings this paper wishes to offer a framework for MNEs to thoroughly consider the impact of stakeholders when drawing a picture for their CSR strategy. Further, this work also hopes to contribute to current discussions in the area of CSR by bringing a new stream of research into the international business field. In addition, this work strives to provide useful and practical implications for MNEs wanting to operate in the South Korean market. |
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| Keywords: | Corporate social responsibility Institutions Korea Multinational enterprises Stakeholders |
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