|
|||||
|
|
How second-generation consumers choose where to shop: A cross-cultural semiotic analysis |
|
| Institution: | 1. Department of Business Administration, ITAM, Río Hondo 1, Ciudad de México 01080, Mexico;2. College of Business, Florida International University, 11200 S.W. 8th Street, Miami, FL 33199, United States;3. Silver School of Social Work, New York University, 15 Washington Place, New York, NY 10003, United States |
| Abstract: | Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration. |
| Keywords: | Ethnicity Retail store Greimasian semiotics Second-generation Cultural identity Consumer behavior |
| 本文献已被 ScienceDirect 等数据库收录！ | |