| Affiliation: | 1. Nottingham University Business School, The University of Nottingham Malaysia Campus, Jalan Broga, 43500 Semenyih, Selangor, Malaysia;2. Department of Marketing and Information Systems, Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia;3. East China University of Science and Technology, 130 Meilong Road, Xuhui, 200237 Shanghai, China;4. Warwick Business School, The University of Warwick, CV4 7AL Coventry, UK;1. Paris XIII University, CEPN, Sorbonne Paris Cité,, Centre Marc Bloch, Berlin, Germany;2. Paris-Est University, Institut de Recherche en Gestion (IRG), Paris, France;3. Paris Dauphine University, DRM-UMR-CNRS 7088, Paris, France;1. Indian Institute of Management—Ahmedabad, Wing 9, IIM-Old Campus, IIM, Vastrapur, Ahmedabad-380015, Gujarat, India;2. Indian Institute of Management—Ahmedabad (Department—Marketing), D34, R18, IIM-New Campus, IIM, Vastrapur, Ahmedabad-380015, Gujarat, India;1. McCoy College of Business Administration, Texas State University, San Marcos, TX 78666, United States;2. Monte Ahuja College of Business, Cleveland State University, Cleveland, OH 44115, United States |
