Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation |
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| Institution: | 1. Department of Mechanical, Energetics and Management Engineering, University of Calabria, via P. Bucci, cubo 46C, 87036 Arcavacata di Rende, CS, Italy;2. Department of the Built Environment, Unit USS—Urban Science and Systems, The Urban Planning Group, Technical University of Eindhoven, Postbus 513, 5600 MB Eindhoven, The Netherlands;3. Department of Management, University of Turin, C.so Unione Sovietica, 218/bis-10134 Torino, Italy;1. Center for Information Based Management, Milgard School of Business, University of Washington-Tacoma, 1900 Commerce Street, Box 358420, Tacoma, WA 98402-3100, USA;2. IBM University Programs World-Wide, IBM Almaden Research Center, San Jose, CA 95120, USA;1. Middlesex University, Department of Marketing, Branding & Tourism, London, UK;2. University of Calabria, Italy;1. Faculty of Economics & Business, University of Zagreb, J.F.Kennedy 6, 10000 Zagreb, Croatia;2. Paying agency for agriculture, fisheries and rural development, Ulica grada Vukovara 269d, 10000 Zagreb, Croatia;1. Department of Management, University of Molise, Via de Sanctis, 86100 Campobasso, Italy;2. Department of Mechanics, Energy and Management Engineering, University of Calabria, Via P. Bucci, cubo 46C, 87036 Arcavacata di Rende, Italy |
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| Abstract: | Despite the consumers' increasing demand of technology-based innovations for making stores more appealing and the huge availability of advanced technologies, there is still a lack of research on the retailers' and employees' points of views towards the introduction of these systems. In fact, an efficient innovation should take care of both the final users/consumers' and the retailers/employees' needs and expectations. Hence, the aim of this study is to advance our knowledge on retailers' pull of new technologies for improving their job in accordance with the most recent systems, as well as on the main characteristics of these innovations for defining a new integrative framework of analysis and development. |
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| Keywords: | Retailing Innovation management Technology management Demand pull Technology acceptance |
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