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Local and international knowledge search and product innovation: The moderating role of technology boundary spanning |
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| Affiliation: | 1. Department of Marketing, McCoy College of Business Administration, Texas State University, San Marcos, TX 78666, USA;2. Virtual Trade Mission Foundation, 211 C. Street, NE, Washington DC 20002, USA;3. Department of Marketing & Real Estate, University of West Georgia, Carrollton, GA, USA;4. School of Marketing & International Business, Victoria University, Wellington, New Zealand;1. Faculty of Economics and Business, University of Groningen, 9747 AE Groningen, The Netherlands;2. Duobus B.V., 2516 JE The Hague, The Netherlands;1. Northeastern University, D''Amore-McKim School of Business, 360 Huntington Avenue, Boston, MA 02115, USA;2. University Carlos III of Madrid, Entrepreneurship and Strategy Division, C/Madrid, 126, 28903 Getafe, Madrid, Spain |
| Abstract: | Drawing on the external knowledge search literature and the literature on international diversification, this study examined the interactive effect of local and international search for new knowledge on product innovation and the moderating role of a firm's technology boundary spanning activities. Specifically, it proposed that extensive local and international search interact to positively predict product innovation success and this relationship is weaker for firms entering a new technology domain. The results using data on 343 Chinese manufacturing firms across 5 industries indicated the support for the predictions. |
| Keywords: | Knowledge search Local search International search Technology Product innovation Emerging markets China |
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