The effects of mall renovation on shopping values,satisfaction and spending behaviour |
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Affiliation: | 1. College of Business Administration, University of Sharjah, P. O. Box 27272 Sharjah, United Arab Emirates;2. HEC Montréal, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, QC, H3T 2A7, Canada;3. Ted Rogers School of Management, Ryerson University, 350 Victoria Street, Toronto, ON, M5B 2K3, Canada |
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Abstract: | Managers renovate malls to keep up with newer shopping centres and retail formats that erode traffic. This paper investigates shoppers׳ psychological processes that trigger changes in spending behaviour in the renovated mall. Renovation has a direct impact on the perception of the mall atmosphere and an indirect one on shoppers׳ hedonic and utilitarian values, satisfaction, and spending. Renovation affects shoppers׳ spending through the perception of utilitarian shopping benefits.This study is the first of its kind to explore the effects of mall renovation on shoppers׳ spending. It focuses on the effect of renovations on shoppers׳ holistic perception of the mall atmosphere. The hedonic benefit contributes more to shoppers׳ satisfaction than does the utilitarian value. However, the utilitarian value affects shoppers׳ spending while the hedonic value does not. |
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Keywords: | Shopping mall Atmosphere Shopping values Shopping behaviour Mall renovation Spending behaviour |
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