Affiliation: | 1. University of Vaasa, Faculty of Business Studies, Department of Marketing, Wolffintie 34, FI-65200 Vaasa, Finland;2. Hanken School of Economics, Department of Marketing, Kauppapuistikko 16, FI-65100 Vaasa, Finland;3. Hanken School of Economics, Arkadiankatu 22, FI-00100 Helsinki, Finland;4. International University of Monaco, INSEEC Research Center, 2, Avenue Albert II, MC-98000, Monaco;1. ESCP Europe, 527 Finchley Road, London NW3 7BG, United Kingdom;2. Cass Business School, City University London, 106 Bunhill Row, London EC1 8TZ, United Kingdom;1. Glasgow School for Business & Society, Glasgow Caledonian University, London Campus, 40 Fashion Street, Spitalfields, London E1 6PX, United Kingdom;2. School of Business Administration, American University of Sharjah, PO Box 26666, Sharjah, United Arab Emirates;3. Kingston Business School, Kingston University London Kingston upon Thames, Surrey KT2 7LB, United Kingdom;1. INSEEC Business School, 27 Avenue Claude Vellefaux, 75010 Paris, France;2. IAE de Grenoble, Domaine Universitaire, BP 47, 38040, Grenoble Cedex 9, France;3. CERAG, France |