| The effect of customer perceived value on B ＆ R loyalty model --An empirical study on China＇s commercial banks |
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| 作者姓名： | TANG Xiao-fei ;ZHOU Li-yong ;LIU Yu-gang ;ZHANG Xue-jun |
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| 作者单位： | [1]School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China; [2]School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China; [3]School of Traffic and Transportation, Southwest Jiaotong University Chengdu 610031, China |
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| 基金项目： | This subject is supported by the key discipline construction program, phase three of the ＂ 211 project＂, Southwestern University of Finance and Economics. |
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| 摘 要： | Under the economic globalization trend and new domestic and international competitive environment, how to develop and upgrade the comprehensive strength and international competence, and how to promote marketization and internationalization have becomes the very focuses of China＇s commercial banks. Since the 1990s, the marketing paradigm of customer-orientation has replaced the product-orientation, therefore, perceived value, the variable from consumer＇s perception, begins to draw academic and financial fields＇ attention. However, few studies tended to analyze the relationship between perceived value, word-of-mouth communication intention, and satisfaction. Also, no study combined customer perceived value with the loyalty model of B ＆ R, thus the authors make a new attempt in this regard, and hope that the conclusion will provide useful reference for financial activities.
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| 关 键 词： | 中国 商业银行 顾客 认知价值 忠诚度 |
The effect of customer perceived value on B ＆ R loyalty model --An empirical study on China＇s commercial banks |
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| TANG Xiao-fei,;ZHOU Li-yong,;LIU Yu-gang,;ZHANG Xue-jun.The effect of customer perceived value on B ＆ R loyalty model --An empirical study on China＇s commercial banks[J].China-USA Business Review,2008,7(11):14-19. |
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| Authors: | TANG Xiao-fei ZHOU Li-yong LIU Yu-gang ZHANG Xue-jun |
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| Institution: | [1]School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China [2]School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China [3]School of Traffic and Transportation, Southwest Jiaotong University Chengdu 610031, China |
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| Abstract: | perceived value B ＆ R loyalty empirical study |
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| Keywords: | perceived value B ＆ R loyalty empirical study |
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