电子商务条件下的国际市场博弈

本文将电子商务条件下的产品分为实物产品(服务)与信息产品(服务),将传统市场分为实体市场和虚拟市场,并对国内贸易与国际贸易加以区分,进而提出我国在国际电子商务竞争中的博弈对策:在博弈双方力量不对称的情况下,应采用“智猪博弈”策略,从学习中获得利益;另一方面,世界虚拟市场非常之大,远非几头“大猪”能够吃下去的,因此,在不同的地域或领域,可以采用“斗鸡博弈”的思路,在新兴的虚拟市场上抢先占领份额,迫使其他国家放弃对该领域的觊觎。

International Marketing Game under Electronic Commerce Condition

In This paper the product under the conditions of electronic commerce will be divided into physical products (services) and information products (services), and traditional market will be divided into entities market and virtual market. The paper puts forward game stratagem in the international e-commerce competitive environment by distinction domestic trade and international trade. In case of game two forces in the wrong circumstances, the “pig-game” strategy should be adopted, then learning gain. Because the virtual world market is very great, far from the first few “big pig” to stop it, therefore, in different geographical areas, to use the “cock fighting game” ideas, in the emerging virtual occupation to get the jump on the market share, forcing other countries to abandon the coveted this area.