| 中国网络购物的产业组织分析 |
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| 引用本文： | 欧阳丹丹,张琪.中国网络购物的产业组织分析[J].经济与管理,2011,25(4):81-84. |
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| 作者姓名： | 欧阳丹丹 张琪 |
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| 作者单位： | 湘潭大学商学院,湖南,湘潭,411105 |
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| 摘 要： | 网络购物作为一个新兴产业,近来的发展异常迅猛。基于产业组织理论,从市场结构、市场行为和市场绩效三个方面具体以B2C和C2C两个市场为对象进行分析。得出市场结构现属于寡头垄断型,市场进入壁垒不高,以低价行为进行市场渗透,以技术进步与创新促进发展。但整个产业仍尚未成熟,需要行业本身、政府以及社会各界的共同努力。
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| 关 键 词： | 网络购物 市场结构 市场行为 市场绩效 |
Industrial Organization Analysis on Chinese Online Shopping Industry |
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| Ouyang Dandan,Zhang Qi.Industrial Organization Analysis on Chinese Online Shopping Industry[J].Economy and Management,2011,25(4):81-84. |
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| Authors: | Ouyang Dandan Zhang Qi |
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| Institution: | Ouyang Dandan,Zhang Qi(Business School,Xiangtan University,Xiangtan 411105,China) |
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| Abstract: | Online shopping industry is a new developing industry in China,and it has been led a rapid development recently.Based on the industrial organization theory,we analyze the the B2C and C2C market from the market structure,conduct and performance.Then we draw the conclusion as followed: the structure of this industry is an oligopoly model and the market entry barriers are low.Low prices can be adopted to infiltrate the market and technique progresses and innovations can promote the development of the industry.... |
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| Keywords: | online shopping market structure market conduct market performance |
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