我国旅游饭店业向成熟转化时期的竞争特征和战略对策

我国旅游饭店业正逐步向产业成熟阶段转化，基本竞争环境发生了根本性的变化。本文运用SCP分析框架，对我国旅游饭店业产业转化时期的市场结构、企业行为和经济绩效进行了全面分析，对发展趋势进行了预测，并就产业转化时期的企业战略调整提出了政策及措施建议。

On the Competitive Features and Corresponding Strategies for Chinese Tourist Hotel Industry during the Stage of Maturing

China's tourist hotel industry is gradually transforming into mature stage,The fundamental competitive environment has undergone drastic changes.In this paper, the author uses SCP analysis framework to conduct an overall in depth analysis on the market structures, corporate behaviors and performances during the change of industry structure and to predict the developing trends. The author proposes corresponding suggestions about policies and measures to adjust the corporate strategies to meet the challenges arising from the change of industry structure.