| 生态住宿体验和个人涉入度对游客环保行为意向的影响研究 |
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| 引用本文： | 刘静艳,王郝,陈荣庆. 生态住宿体验和个人涉入度对游客环保行为意向的影响研究[J]. 旅游学刊, 2009, 24(8) |
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| 作者姓名： | 刘静艳 王郝 陈荣庆 |
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| 作者单位： | 中山大学管理学院旅游酒店管理系; |
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| 基金项目： | 国家自然科学基金项目(40571063) |
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| 摘 要： | 本文从游客对旅游住宿产品体验和感知的视角,研究生态住宿体验和个人涉入度对游客环保行为意向的影响。结果表明:(1)游客的生态住宿体验和个人涉入度对游客的环保行为意向具有显著的正向影响;(2)个人涉入度包括"感知重要性与娱乐价值"、"符号价值"、"风险可能性"和"风险重要性"4个维度;其中"感知重要性与娱乐价值"及"符号价值"对游客的环保行为意向表现出显著的正向影响,而"风险可能性"和"风险重要性"对环保行为意向的影响不显著;(3)生态意识的调节效应显著。该结论对于丰富国内外相关研究具有一定的理论价值,为旅游住宿企业开发产品的价值诉求提供决策参考。
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| 关 键 词： | 生态住宿体验 个人涉入度 生态意识 环保行为意向 |
Study on the Impact of Experiences in Ecotourism Accommodations and Personal Involvement on Tourists' Environmental Behavioral Intentions |
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| LIU Jing-yan,WANG Hao,CHEN Rong-qing. Study on the Impact of Experiences in Ecotourism Accommodations and Personal Involvement on Tourists' Environmental Behavioral Intentions[J]. Tourism Tribune, 2009, 24(8) |
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| Authors: | LIU Jing-yan WANG Hao CHEN Rong-qing |
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| Affiliation: | Sun Yat-sen University;School of Business;Tourism and Hospitality Department;Guangzhou 510275;China |
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| Abstract: | Based on the perspective of tourists' experiences and perceptions of accommodations,the paper makes a study of the impact of the experiences in ecological accommodations and personal involvement on their environmental protection intention.The result indicates:1.The experiences in tourists' ecotourism accommodations and personal involvement have significant and positive impact on their environmental protection behavioral intentions.2.Personal involvement includes four dimensions;namely,perceived importance a... |
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| Keywords: | experience in ecotourism accommodation personal involvement ecological awareness environmental behavioral intention |
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