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绿色经营——企业发展方式的“颜色革命”
引用本文:陈庆修. 绿色经营——企业发展方式的“颜色革命”[J]. 世界标准化与质量管理, 2009, 0(10): 49-53
作者姓名:陈庆修
作者单位:国务院机关事务管理局,北京,100017 
摘    要:企业经营,由不顾生态环境的“黑色”粗放型增长,转变为注重节能降耗的“绿色”集约型发展,是企业发展方式的“颜色革命”。绿色经营标志着企业进入了自觉嗄行社会责任的理性发展阶段,其实质是将环境作为重要资产来经营。绿色经营是大势所趋,也是企业生存发展的新概念。为提高绿色经营能力,企业要转变观念,准确把握市场定位,创新绿色技术,建设绿色文化,打造绿色品牌,积极主动地适应国内国际绿色需求,不断提高绿色竞争力。

关 键 词:绿色经营  市场定位  绿色科技  绿色品牌  绿色文化  企业发展

Green Business: "Color Revolutions "of Enterprise Development
CHEN Qing-xiu. Green Business: "Color Revolutions "of Enterprise Development[J]. World Standardization & Quality Management, 2009, 0(10): 49-53
Authors:CHEN Qing-xiu
Affiliation:CHEN Qing-xiu (Government Offices Administration of the State Council, Beijing 100017, China)
Abstract:Business, from "black" extensive growth which is regardless of the ecological environment into "green" intensive development of energy-saving, is the approach for enterprises to development "color revolutions". Green business marks the enterprises into the conscious rational stage of development to fulfill their social responsibility, and its essence is to run the environment as an important asset. Green business is a general trend, but also a new concept of enterprise survival and development. To enhance the ability of green business, enterprises should change their concepts and need an accurate grasp of market orientation, innovation of green technology, construction of green culture, building of green brands and actively adaptability to the domestic and international green demand, based on which it continuously improves the green competitiveness.
Keywords:green business   market positioning   green technology   green brands   green culture   enterprise development
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