A fresh look at industry and market analysis |
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| Authors: | Stanley F Slater |
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| Institution: | University of Washington, Bothell U.S.A.; University of Colorado-Colorado Springs U.S.A. |
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| Abstract: | Today's strange, new business world needs an augmented model of industry and market analysis that reflects recent developments in industry dynamics, such as globalization, entrepreneurship, technological advances, and the Internet. Here we present such an updated model, built on and expanding the basic premises that underlie Porter's Five Competitive Forces Model. And we offer suggestions for how managers can position their businesses for success in the current competitive environment. |
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