| 顾客虚假忠诚前置因素研究 |
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| 引用本文： | 田鼎,阮丽华.顾客虚假忠诚前置因素研究[J].中大管理研究,2009,4(1). |
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| 作者姓名： | 田鼎 阮丽华 |
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| 作者单位： | 湖北大学商学院 |
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| 摘 要： | 本文依据行为和态度两个维度对顾客虚假忠诚的内涵进行了界定，并指出其与顾客真正忠诚的区别。通过对现有文献的梳理。将顾客虚假忠诚的前置因素划分为态度、行为驱动因素和外部、内部情景调节因素，通过深入分析，提出了顾客虚假忠诚的形成机理模型，并提出了维系现有顾客的策略建议。
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| 关 键 词： | 虚假忠诚 驱动因素 情景调节因素 |
A Research on Antecedents of Customer Spurious Loyalty |
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| Tian Ding Ruan Lihua.A Research on Antecedents of Customer Spurious Loyalty[J].China Management Studies,2009,4(1). |
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| Authors: | Tian Ding Ruan Lihua |
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| Institution: | Tian Ding Ruan Lihua |
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| Abstract: | Based on behavior and attitude,the two dimensions of customer loyalty,this paper defines customer spurious loyalty and points out the discrepencies between customer loyalty and spurious loyalty.Based on existing literature,antecedents that affect customer spurious loyalty are identified and clustered into four categories:behavior driving factors,attitude driving factors,external regulating factors,and internal regulating factors.Throuogh in-depth analysis,a model of customer spurious loyalty is proposed and... |
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| Keywords: | spurious loyalty driving factors regulating factors |
| 本文献已被 CNKI 维普 等数据库收录！ |
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