|
|||||
|
|
Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization |
|
| Institution: | 1. University of Queensland, St Lucia, Brisbane 4072, Australia;2. Johannes Kepler University, Altenbergerstraße 69, 4040 Linz, Austria;3. University of Natural Resources and Life Sciences, Gregor-Mendel-Straße 33, 1180 Wien, Vienna, Austria;1. Doctoral School of Management and Business Administration, Hungarian University of Agriculture and Life Sciences, 2100 Gödöll?, Hungary; or;2. Faculty of Finance and Accountancy, Budapest Business School, 1149 Budapest, Hungary;3. Faculty of Economic and Social Sciences, Hungarian University of Agriculture and Life Sciences, 2100 Gödöll?, Hungary; |
| Abstract: | This paper explores business marketing relationships (BMRs) and interpersonal commercial relationships (ICRs). The literature in these two areas is analyzed to develop an overarching theoretical understanding of how marketing relationships function in the marketplace. The authors create empirical generalizations by analyzing the interrelationships among constructs that researchers have studied in a variety of operationalizations and settings during the past decade. This analysis is used to build a conceptual model for marketing relationships as they are studied in BMRs and ICRs. The authors then compare the models in order to develop a higher-level conceptual understanding of relational phenomena. |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |