Net gain: Expanding markets through virtual communities |
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| Institution: | 1. Department of Computer Science, Guangdong University of Education, Guangzhou 510303, Guangdong, PR China;2. School of Electronic and Information Engineering, South China University of Technology, Guangzhou, Guangzhou, 510641, Guangdong, PR China;1. Ming Chuan University, Department of Electronic Engineering, No. 5, Deming Rd., Taoyuan City 33348, Taiwan;2. National Central University, Department of Communication Engineering, No. 300, Jhongda Rd., Taoyuan City 32001, Taiwan;1. Department of Radiation Oncology, University of Illinois at Chicago, Chicago, Illinois;2. Department of Radiation and Cellular Oncology, The University of Chicago, Chicago, Illinois;3. Department of Neurology, University of Illinois at Chicago, Chicago, Illinois;4. Department of Neurosurgery, University of Illinois at Chicago, Chicago, Illinois;1. Department of Surgery, Staten Island University Hospital, 28 Arvin Road, Old Bridge, NJ 08857, USA;2. Department of Neurosurgery, State University of New York, Upstate Medical University, Syracuse, NY, USA;3. Department of Otolaryngology, State University of New York, Upstate Medical University, Syracuse, NY, USA |
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| Abstract: | What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998. |
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