| 房地产企业品牌运营探究 |
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| 引用本文： | 蔡丽红,戴广忠. 房地产企业品牌运营探究[J]. 经济与管理, 2005, 19(11): 87-89 |
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| 作者姓名： | 蔡丽红 戴广忠 |
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| 作者单位： | 河北经贸大学,旅游学院,河北,石家庄,050061;河北经贸大学,旅游学院,河北,石家庄,050061 |
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| 基金项目： | 河北省社科联2005年度课题 |
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| 摘 要： | 房地产市场已从需求型向改善型转变,且其项目规划的同质性程度也日益提高;2004年10月29日的银行加息表明了房地产市场在呼唤品牌企业。而打造诚信、突出特色的营销策划和适时的宣传是房地产企业在市场上进行品牌运营的三个重要方面。
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| 关 键 词： | 房地产市场 品牌 诚信 营销策划 宣传 |
| 文章编号： | 1003-3890(2005)11-0087-03 |
| 收稿时间： | 2005-06-13 |
| 修稿时间： | 2005-06-13 |
Probed into the Enterprises' Brand about the Real Estate |
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| CAI Li-hong,DAI Guang-zhong. Probed into the Enterprises' Brand about the Real Estate[J]. Economy and Management, 2005, 19(11): 87-89 |
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| Authors: | CAI Li-hong DAI Guang-zhong |
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| Affiliation: | School of Tourism, Hebei University of Economics and Business, Shijiazhuang 050061, China |
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| Abstract: | Real estate market has changed from the demand type to the improving type already not merely,the homogeneity degree of project planning of the real estate market improves day by day.In addition the bank for October 29,2004 increases the interest,shows the real estate market calling brand enterprises.And there are three important respects which real estate enterprises carry on that run on the market to make sincerity,stress characteristic marketing plan and timely propaganda. |
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| Keywords: | real estate market the brand sincerity marketing plan propaganda |
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