新媒体背景下特色农产品的营销模式与优化策略

随着时代的发展和技术的革新,新媒体给产品营销带来了巨大红利,如今不少农产品也在新媒体渠道的助力下开拓出新的营销模式,利用自身优势和市场占比打出品牌效应,使农产品更具影响力.基于此,本文对新媒体背景下特色产品的营销模式进行了分析,并总结其营销模式中的不足之处,探讨了新媒体背景下优化其营销模式的策略.

Marketing Mode and Optimization Strategy of Characteristic Agricultural Products under the Background of New Media

With the development of the times and technological innovation,new media has brought huge dividends to product marketing.Nowadays,many agricultural products are also developing new marketing models with the help of new media channels,using their own advantages and market share to play Brand effect,making agricultural products more influential.Based on this,this paper analyzes the marketing mode of characteristic products under the background of new media,summarizes the shortcomings of its marketing mode,and discusses the strategies for optimizing its marketing mode under the background of new media.